Why Windows 8 Will Be Bad for Barnes And Noble

With over 54% of the android tablet market in the US, and a fourth quarter sales of £137 million, the Barnes and Noble nook e-readers are a none Apple or Amazon success story. That success is great news for the retailer, and any writers associated with it, but the news that Microsoft has purchased a 17.6% share, in the newly created subsidiary Newco, could be bad for book sales. Continue reading

Why Writers and Publishes Need To Create Viral Content and Not Book Trailers

Book trailers, what are they trailing and where are readers meant to encounter? Is there a TV channel, that I don’t get, putting out book trailers between repeats of Q.I? People want interesting content not just to see but also to share. Continue reading

Why Titles Still Matter In An Ebook Age

When it comes to ideas, names can be powerful things. As a writer, ideas will pop in to your head and you will move them around but once they have a title they are yours: you owe them something. Yet, with the proliferation of eReaders, titles are seen less by readers. Rather than the constant view of the book cover, readers have their Kindle sitting on the table in front them. However, this distancing of the reader and the title of your novel does not mean you should underestimate it. Continue reading

Why The Pottermore Deal Says More About Facebook Than Amazon

Over the last week, posts about the importance of the Potter/Amazon deal have been dominating every site and newspaper with any interest in publishing. Some think it is important, a few think it isn’t, but what everyone agrees on is that it may or may not affect the publishing industry. During this whole back and forth and constant likening to the Beatles/iTunes deal – which by the way took a lot longer and had far more widespread ramifications – people seem to have all but missed the most important question: why? Continue reading